Avaya EOL / displacement window open now

Move off Avaya. Or help your customers do it.

Cloud Magic gives businesses a practical UCaaS migration path and gives MSPs the intelligence, automation, proposals, workflows, and migration support needed to capture Avaya displacement deals at scale.

No credit card required for MSP trial. Direct business migration assessments are scoped separately.

34Active client deals
1,673Seats in pipeline
$848KYear-1 pipeline est.
60%Avg. cost reduction
Month 7Avg. breakeven
The problem

$1.1B is leaving Avaya. Businesses need a path. MSPs need a machine.

Avaya's market shift created two urgent needs at the same time: business customers need a credible migration path, and MSPs need a repeatable engine to identify, win, and deliver those migrations before competitors do.

01

Avaya support pressure is rising

Sub-200-seat environments, aging PBX stacks, and vendor support shifts are pushing smaller businesses to look for a safer long-term communications platform.

  • Legacy hardware risk
  • Harder support coverage
  • Increasing modernization pressure
02

SIP and carrier changes create urgency

Voice customers are being forced to revisit contracts, trunking, carrier dependencies, porting plans, and business continuity assumptions.

  • Carrier and SIP uncertainty
  • Contract timing pressure
  • Unplanned migration projects
03

MSPs know the opportunity but lack the system

Winning displacement deals requires more than a UCaaS quote. It takes account intelligence, battle cards, TCO modeling, proposals, follow-up, workflow, and reporting.

  • Scattered lead sources
  • Manual proposal work
  • No repeatable migration process
04

Competitors are already moving

RingCentral, 8x8, Microsoft, Zoom, Vonage, and direct sellers are targeting the same accounts. The first credible migration plan often wins.

  • Short competitive window
  • Direct vendor campaigns
  • Partner urgency
Route the right buyer: direct businesses, MSP partners, telecom advisors, and referral/channel partners each get a clear next step.
The solution

One displacement platform. Two connected routes to revenue.

Cloud Magic helps the market move off aging Avaya systems. Businesses get migration guidance and UCaaS execution support. MSPs get the intelligence and automation layer needed to capture the same migration wave at scale.

For businesses using Avaya

Modernize voice without turning it into an internal fire drill.

Cloud Magic assesses the current phone environment, compares UCaaS options, maps the migration path, and coordinates the work needed to move from discovery to go-live.

  • Discovery of seats, sites, users, devices, call flows, IVRs, hunt groups, auto attendants, contracts, carriers, and compliance needs.
  • UCaaS recommendation based on cost, reliability, manageability, supportability, feature fit, and migration complexity.
  • Migration plan covering porting, device readiness, training, cutover support, rollback considerations, and post-migration health checks.
  • Optional done-for-you coordination across carriers, vendors, internal IT, and stakeholders.
For MSPs and channel partners

Capture Avaya displacement deals without building the machine from scratch.

CMTG integrates into your CRM, Slack, UCaaS stack, and supplier relationships. You keep the customer and recurring revenue. Cloud Magic provides the engine.

  • Territory lead lists and scoring for Avaya/legacy-voice accounts.
  • Battle cards and objection handling against common UCaaS competitors.
  • Automated branded TCO proposals from intake data.
  • n8n migration workflow from assessment through health checks.
  • Resend follow-up sequences, CRM notes, Slack alerts, and Splunk reporting.
Direct UCaaS migrationFor businesses that need to move off Avaya themselves.
MSP revenue enablementFor partners who want to capture the same displacement opportunity.
Workflow automationFor intake, proposal, follow-up, migration stages, and health checks.
Sales intelligenceFor territory lists, lead scoring, battle cards, TCO, and pipeline reporting.
The platform

Everything you need to win and deliver Avaya displacement deals.

Each platform component supports both direct migrations and MSP partner execution: find the right accounts, assess the current voice environment, build the business case, automate follow-up, and manage delivery.

Pipeline

AI-scored lead intelligence

Apollo-enriched Avaya and legacy-voice accounts scored 0–100 by fit, urgency, territory, seat count, and likely migration pressure. Hot leads trigger Slack alerts.

Proposals

Automated proposal generation

Generate branded proposal PDFs with 3-year TCO, feature maps, executive summary, migration scope, timeline, and next steps from intake data.

Intel

Competitive battle cards

Sales-ready positioning versus RingCentral, Microsoft Teams, 8x8, Sangoma, Zoom, and Vonage, with talk tracks, traps, and objection handling.

Automation

7-stage migration workflow

n8n workflow for intake, assessment, proposal, kickoff, migration, go-live, and health checks. Each stage can trigger tasks, alerts, and notes.

Outreach

Email sequence automation

3-step proposal follow-up sequences through Resend, deduplication logic, no-response nudges, readiness reminders, and CRM notes.

Analytics

Per-client Splunk dashboards

Each client gets a dedicated Splunk dashboard: pipeline velocity, proposal-sent rate, migration status, supplier performance, health check scores, and stage conversion.

For MSP partners

Your sales process. Automated. Your customer relationship. Protected.

CMTG integrates into your CRM, Slack, UCaaS supplier relationships, and delivery process. You keep the customer and the recurring revenue; Cloud Magic provides the displacement engine.

01

Get your territory leads

Apollo-enriched Avaya customers in your geography, scored and ready. Know who is hot before your team dials, emails, or runs a webinar.

02

Send AI-built proposals

Client profile goes in. Branded PDF proposal with TCO comparison, feature matrix, migration summary, and executive next steps comes out.

03

Run automated follow-ups

3-step email sequences fire through Resend. Tasks are created in your CRM. Slack alerts fire on stage changes and hot account activity.

04

Execute the migration

The 7-stage workflow handles assessment, kickoff, porting, cutover, go-live, and health checks. Built for MSP ops teams.

Live demo

Real outputs. Real workflow. See exactly what you get.

See the core deliverables the platform produces: branded proposals, TCO dashboards, migration pipeline views, and competitive battle cards that help buyers and partners move faster.

Branded proposal PDF

Generated from client intake data with executive summary, TCO comparison, feature matrix, migration plan, and next steps.

Current environmentAvaya / legacy PBX
Seat count83 users
3-year savings model60% modeled reduction
BreakevenMonth 7
Recommended pathUCaaS migration

Demo actions

Generated
Proposal PDF attached to CRM
TCO dashboard updated
Live
Slack alert: Hot lead opened proposal
Follow-up sequence queued
34 deals
Assessment scheduled
Porting docs requested
Pricing

One deal pays for the year.

Every MSP platform tier passes the "one deal test": a single Avaya displacement deal can cover the monthly subscription cost. Direct UCaaS migration projects are scoped separately.

MSP partner? Log in to see partner pricing →

Starter

Get leads flowing. Arm your sales team.

$997 /mo

14-day free trial · card required

  • Up to 50 scored leads/month
  • 6 competitive battle cards
  • TCO calculator using your pricing
  • Full migration playbook
  • 5 email templates
  • Monthly competitive digest
Start free trial
Most popular

Growth

CRM integration, weekly intel, go-to-market assets.

$1,997 /mo

14-day free trial · card required

  • Up to 150 scored leads/month
  • n8n CRM integration: HubSpot, Salesforce, Pipedrive
  • Daily Slack alerts + weekly digest
  • Landing page kit for Avaya migration
  • Webinar-in-a-box 30-slide deck
  • Pipeline dashboard with hourly refresh
  • Everything in Starter
Start free trial

Enterprise

Dedicated strategist, custom workflows, advanced analytics.

$3,997 /mo

14-day free trial · card required

  • Unlimited scored leads
  • Dedicated CMTG strategist
  • Custom n8n workflows
  • AI lead scoring tuned on your data
  • Monthly win/loss analysis
  • Territory heat maps
  • Priority partner enablement
  • Everything in Growth
Contact us

Direct UCaaS migration pricing

For businesses moving off Avaya directly, pricing is scoped by seats, sites, device needs, carrier/porting complexity, call flows, training, compliance requirements, and how much project management Cloud Magic provides.

Request assessment
Buyer questions

Clarify the offer before buyers have to ask.

Is this site for businesses or MSPs?

Both. Businesses can request UCaaS migration help. MSPs can use the platform to capture Avaya displacement deals. The site splits those paths clearly instead of forcing all visitors into MSP-only language.

Does Cloud Magic compete with MSP partners?

The MSP path is partner enablement. Partners keep the customer relationship and UCaaS revenue when they operate the deal. Cloud Magic provides intelligence, automation, proposals, workflow, and migration support.

What does "Avaya displacement" include?

Lead discovery, account scoring, voice assessment, TCO modeling, proposal generation, competitive positioning, follow-up automation, migration workflow, cutover coordination, and post-migration health checks.

What systems are involved?

The motion references Apollo, n8n, Resend, Slack, CRM integrations such as HubSpot/Salesforce/Pipedrive, UCaaS supplier relationships, and Splunk analytics.

Get started

The displacement window is open. Choose the right path.

Tell us where you fit — we route you correctly: direct migration, MSP platform trial, partner/referral conversation, or demo request.

Routing logic

  • Business using Avaya: UCaaS migration assessment.
  • MSP / VAR / IT provider: platform trial or partner onboarding.
  • Telecom advisor / referral partner: referral/channel path.
  • Not sure: route-me call.